Overview
Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits, and technologies of CRM in an evolving and increasingly digital business landscape. It empowers readers to use CRM to forge enduring customer connections, optimize experiences, and drive loyalty across diverse industries and markets.
- | Author: G. Shainesh
- | Publisher: Routledge
- | Publication Date: Jun 12, 2025
- | Number of Pages: 00238 pages
- | Binding: Hardback or Cased Book
- | ISBN-10: 1032854383
- | ISBN-13: 9781032854380
