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Consumer Behavior: New Essays on the Study of Consumption

Consumer Behavior: New Essays on the Study of Consumption - Paperback

Morris B. Holbrook

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Product Details
Author:
Morris B. Holbrook
Publisher:
Routledge
Publication Date:
Dec 02, 2024
Number of pages:
280 pages
Binding:
Paperback or Softback
ISBN-10:
1032908858
ISBN-13:
9781032908854

Overview

Consumer Behavior presents an autobiographical view of Morris B. Holbrook's contributions to the study of consumer behavior, describing his life and work over the past sixty years via a collection of subjective personal introspective essays.


  • | Author: Morris B. Holbrook
  • | Publisher: Routledge
  • | Publication Date: Dec 02, 2024
  • | Number of Pages: 280 pages
  • | Binding: Paperback or Softback
  • | ISBN-10: 1032908858
  • | ISBN-13: 9781032908854

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