Best-Worst Scaling: Theory, Methods And Applications

First systematic treatment of best-worst scaling, explaining how to implement, analyze, and apply the theory across a range of disciplines.

• | Author: Jordan J. Louviere, Terry N. Flynn, A. A. J. Marley
• | Publisher: Cambridge University Press
• | Publication Date: Sep 23, 2015
• | Number of Pages: 360 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1107043158
• | ISBN-13: 9781107043152