Overview
First systematic treatment of best-worst scaling, explaining how to implement, analyze, and apply the theory across a range of disciplines.
- | Author: Jordan J. Louviere, Terry N. Flynn, A. A. J. Marley
- | Publisher: Cambridge University Press
- | Publication Date: Sep 23, 2015
- | Number of Pages: 360 pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 1107043158
- | ISBN-13: 9781107043152
