Overview
No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in today's marketplace requires an in-depth understanding of IP--its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value.
- | Author: Steven J. Frank
- | Publisher: Cambridge University Press
- | Publication Date: Sep 13, 2012
- | Number of Pages: 186 pages
- | Binding: Paperback or Softback
- | ISBN-10: 110740746X
- | ISBN-13: 9781107407466
