Overview
This Element reviews the social psychology of effective collective action, highlighting the importance of considering activists' goals, timeframes, and psychological perspectives in seeking to conceptualise this construct. A novel framework 'ABIASCA' maps effectiveness in relation to activists' goals for mobilisation and change (Awareness raising; Building sympathy; turning sympathy into Intentions; turning intentions into Actions; Sustaining groups over time; Coalition-building; and Avoiding opponents' counter-mobilisation). We also review the DIME model of Disidentification, Innovation, Moralization and Energization, which examines the effects of failure in creating trajectories of activists' disidentification from collective action; innovation (including to radicalisation or deradicalisation); and increased moral conviction and energy. The social psychological drivers of effective collective action for four audiences are examined in detail, in four sections: for the self and supporters, bystanders, opponents, and for third parties. We conclude by highlighting an agenda for future research, and drawing out key messages for scholars.
- | Author: Robyn Gulliver, Susilo Wibisono, Kelly S. Fielding, Winnifred R. Louis
- | Publisher: Cambridge University Press
- | Publication Date: 12-Aug-21
- | Number of Pages: 94 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 1108972101
- | ISBN-13: 9781108972109
