Overview
Explains how to use data analysis and data driven marketing to better understand a customer base, develop smarter marketing strategies, and accurately measure the impact of marketing campaigns.
- | Author: David Semmelroth
- | Publisher: For Dummies
- | Publication Date: October 07, 2013
- | Number of Pages: 312 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 1118615840
- | ISBN-13: 9781118615843
