Overview
The new edition of this highly successful and popular textbook is a comprehensive, easy-to-follow guide to using and interpreting all the quantitative techniques that students will encounter in their later business and financial careers; from fundamental principles through to more advanced applications. Topics are explained in a clear, friendly step-by-step style, accompanied by examples, exercises and activities, making the text ideal for self-tuition or for the student with no experience or confidence in working with numbers. This highly successful learning-by-doing approach, coupled with the book's clear structure, will enable even the most maths-phobic student to understand these essential mathematical skills. Comprehensive in both its scope of coverage and the range of abilities it caters for, this remains a core textbook for undergraduate students of business, management and finance, for whom Quantitative Methods modules will be a key component. It will also appeal to those on related MBA and postgraduate courses. New to this Edition: - Business Modelling 'Moving on...' feature with integrated web and book activities to promote student engagement with the application of mathematical techniques in real-life workplaces- Extensive revamp of two Statistics chapters based on student and lecturer feedback- Crucial updated practical guides to using Excel and SPSS- Integrated companion website resources helps relate theory to real world examples Accompanying online resources for this title can be found at bloomsburyonlineresources.com/quantitative-methods-4e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
- | Author: Louise Swift
- | Publisher: Bloomsbury Publishing PLC
- | Publication Date: Jun 06, 2014
- | Number of Pages: 728 pages
- | Binding: Paperback or Softback
- | ISBN-10: 1137376554
- | ISBN-13: 9781137376558
