Overview
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
- | Author: Seung Ho Park, Gerardo R. Ungson, Andrew Cosgrove
- | Publisher: Palgrave Pivot
- | Publication Date: Aug 06, 2015
- | Number of Pages: 179 pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 1137543531
- | ISBN-13: 9781137543530
