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Political Branding Strategies: Campaigning And Governing In Australian Politics (Palgrave Studies In Political Marketing And Management)

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Product Details

Author:: Lorann Downer
Publisher:: Palgrave Macmillan
Publication Date:: Dec 03, 2015
Number of pages:: 156 pages
Language:: English
Binding:: Hardcover
ISBN-10:: 1137580283
ISBN-13:: 9781137580283

Overview

Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.