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Diversity in Advertising: Broadening the Scope of Research Directions

Diversity in Advertising: Broadening the Scope of Research Directions

Jerome D. Williams

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Product Details
Author:
Jerome D. Williams
Publisher:
Psychology Press
Publication Date:
Sep 11, 2014
Number of pages:
472 pages
Binding:
Paperback or Softback
ISBN-10:
1138012823
ISBN-13:
9781138012820

Overview

The successful advertisers of the 21st century must understand the importance of diversity in American Society. A number of characteristics must be considered such as: gender, age, ethnicity, sexual orientation, etc. Today over a quarter of Americans ide


  • | Author: Jerome D. Williams
  • | Publisher: Psychology Press
  • | Publication Date: Sep 11, 2014
  • | Number of Pages: 472 pages
  • | Binding: Paperback or Softback
  • | ISBN-10: 1138012823
  • | ISBN-13: 9781138012820

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