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The Marketing Edge for Filmmakers: Developing a Marketing Mindset from Concept to Release

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Product Details

Author:: Russell Schwartz
Publisher:: Routledge
Publication Date:: Aug 27, 2019
Number of pages:: 302 pages
Binding:: Hardback or Cased Book
ISBN-10:: 1138088919
ISBN-13:: 9781138088917

Overview

Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process-from idea to post-production-and illustrates how creative decisions at each stage will impact the marketability of a film.