Overview

6 Re-thinking the airline business for the digital era -- Platforms -- A digital mind-set -- Digital technologies -- Digital strategies -- A digital workplace -- New forms of transportation -- Closing thoughts -- 7 Thought-leadership pieces -- 1 Loyalty at the forefront of the transformation curve -- 2 A high-level checklist for developing a data strategy -- 3 Radical digitization in the airline industry -- 4 The flexible flyer: turning the airlines' operating model downside up (from fixed schedules and variable fares to variable schedules and fixed fares) -- 5 Meeting the expectations of today's connected and empowered passengers: on-demand, real-time, end-to-end -- 6 Competition and digitization -- 7 How much a threat from long-haul low-cost carriers? -- 8 Connecting the dots at the airport: the potential of transformation with artificial intelligence -- 9 The future of secondary airports -- 10 The changes and challenges affecting sales and distribution in the airline world -- 11 Shifting from asset management to customer value while building a new speed into the business -- 12 The evolving paradigm of interactive selling based on consumer preferences -- 13 Leadership challenges in a disruptive era: rapidly changing market dynamics in airfreight as well as passenger air travel require a new leadership approach -- Index -- About the author