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Consumer Behavior and Advertising Involvement: Selected Works of Herbert E. Krugman (Marketing and Consumer Psychology Series)

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Product Details

Author:: Edward P. Krugman
Publisher:: Routledge
Publication Date:: Oct 18, 2018
Number of pages:: 354 pages
Language:: English
Binding:: Paperback
ISBN-10:: 1138384305
ISBN-13:: 9781138384309

Overview

This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology. William Wells, University of Minnesota, has provided the foreword and section overviews for the book which will help it appeal to all academics and students of consumer research.