Overview
This book is a unique collection of comprehensive cases that explore cases and issues surrounding strategic marketing. With case studies and analysis from a broad range of global contexts and industries, students will gain a working knowledge of developing and applying market-driven strategy.
- | Author: Russell Abratt, Michael Bendixen
- | Publisher: Routledge
- | Publication Date: Jul 03, 2018
- | Number of Pages: 148 pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 113859363X
- | ISBN-13: 9781138593633
