Student Workbook to Accompany Crisis Communications: A Casebook Approach

No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.

• | Author: Kathleen Fearn-Banks
• | Publisher: Routledge
• | Publication Date: Aug 23, 2016
• | Number of Pages: 114 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1138688975
• | ISBN-13: 9781138688971