Popular Culture and Social Change: The Hidden Work of Public Relations (Routledge New Directions in Public Relations & Communication Research)

Expressed through entertainment, media, fashion, and technology, popular culture refers to the mass consumption of contemporary ideas and values in our everyday lives. For public relations, it is both a strategic resource for persuasion, and the product of promotional efforts. Blurred distinctions between popular and promotional culture open up invisible opportunities for public relations to commodify and popularize our social, everyday practices while simultaneously normalizing celebrity and entertainment cultures--

• | Author: Kate Fitch
• | Publisher: Routledge
• | Publication Date: October 30, 2020
• | Number of Pages: 158 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1138702803
• | ISBN-13: 9781138702806