Overview
The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
- | Author: G. Kindra
- | Publisher: Routledge
- | Publication Date: Sep 16, 2014
- | Number of Pages: 276 pages
- | Binding: Hardback or Cased Book
- | ISBN-10: 1138792535
- | ISBN-13: 9781138792531
