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Public Relations in the Nonprofit Sector: Theory and Practice

Public Relations in the Nonprofit Sector: Theory and Practice

Richard D. Waters

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Product Details
Author:
Richard D. Waters
Publisher:
Routledge
Publication Date:
Dec 23, 2014
Number of pages:
342 pages
Binding:
Hardback or Cased Book
ISBN-10:
1138795089
ISBN-13:
9781138795082

Overview

This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.


  • | Author: Richard D. Waters
  • | Publisher: Routledge
  • | Publication Date: Dec 23, 2014
  • | Number of Pages: 342 pages
  • | Binding: Hardback or Cased Book
  • | ISBN-10: 1138795089
  • | ISBN-13: 9781138795082

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