Overview
This thoroughly updated third edition focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within spec
- | Author: Alison Alexander, James E. Owers, C. Ann Hollifield, Rod Carveth, Albert N. Greco
- | Publisher: Routledge
- | Publication Date: Aug 14, 2015
- | Number of Pages: 312 pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 1138834254
- | ISBN-13: 9781138834255