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Landscape And Branding: The Promotion And Production Of Place (Routledge Research In Landscape And Environmental Design)

Name: Landscape And Branding: The Promotion And Production Of Place (Routledge Research In Landscape And Environmental Design)
Brand: Routledge
SKU: 9781138843547
Price: 245.97 USD
Availability: InStock
Author: Nicole Porter
ISBN: 9781138843547

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Product Details

Author:: Nicole Porter
Publisher:: Routledge
Publication Date:: Oct 12, 2015
Number of pages:: 240 pages
Language:: English
Binding:: Hardcover
ISBN-10:: 1138843547
ISBN-13:: 9781138843547

Overview

This book tests the hypothesis that place branding, a powerful marketing and management practice, increasingly blurs the distinction between the promotion of landscape and its production in design terms.