Overview
This book engages with the topic of ethical consumption and applies a critical-realist approach to explore the process of becoming and being an ethical consumer. By integrating Margaret Archer?s theory of identity formation and Christian Coff?s work on food ethics, it develops a theoretical account explicating the generative mechanism that gives rise to ethical consumer practices and identities. The second part of the book presents the findings from a qualitative study with self-perceived ethical food consumers to demonstrate the fit between the proposed theoretical mechanism and the actual experiences of ethically committed consumers. Through integrating agency-focused and socio-centric perspectives on consumer behaviour, the book develops a more comprehensive and balanced approach to conceptualising and studying consumption processes and phenomena.
- | Author: Yana Manyukhina
- | Publisher: Routledge
- | Publication Date: May 23, 2018
- | Number of Pages: 184 pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 1138895539
- | ISBN-13: 9781138895539
