Ethical Consumption: Practices and Identities: A Realist Approach (Routledge Studies in Critical Realism)

This book engages with the topic of ethical consumption and applies a critical-realist approach to explore the process of becoming and being an ethical consumer. By integrating Margaret Archer?s theory of identity formation and Christian Coff?s work on food ethics, it develops a theoretical account explicating the generative mechanism that gives rise to ethical consumer practices and identities. The second part of the book presents the findings from a qualitative study with self-perceived ethical food consumers to demonstrate the fit between the proposed theoretical mechanism and the actual experiences of ethically committed consumers. Through integrating agency-focused and socio-centric perspectives on consumer behaviour, the book develops a more comprehensive and balanced approach to conceptualising and studying consumption processes and phenomena.

• | Author: Yana Manyukhina
• | Publisher: Routledge
• | Publication Date: May 23, 2018
• | Number of Pages: 184 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1138895539
• | ISBN-13: 9781138895539