Overview
Providing students and businesspeople with information on business in China, this guide features a mix of theoretical, academic and practical perspectives. It offers a wide view of industry structures and the competitive landscape, and provides a framework for Western companies to develop business and marketing strategies.
- | Author: Hong Liu
- | Publisher: Routledge
- | Publication Date: Jun 21, 2017
- | Number of Pages: 346 pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 1138918245
- | ISBN-13: 9781138918245
