Overview
Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.
- | Author: Arnold K. Weinstein
- | Publisher: Routledge
- | Publication Date: Nov 26, 2015
- | Number of Pages: 230 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 113898051X
- | ISBN-13: 9781138980518
