Overview
This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to a more expansive discussion on the instruments of soft power.
- | Author: J. Wang
- | Publisher: Palgrave MacMillan
- | Publication Date: Dec 14, 2010
- | Number of Pages: 219 pages
- | Binding: Paperback or Softback
- | ISBN-10: 1349291374
- | ISBN-13: 9781349291373
