Overview
Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.
- | Author: Cheryl Nakata
- | Publisher: Palgrave MacMillan
- | Publication Date: Jul 16, 2009
- | Number of Pages: 290 pages
- | Binding: Paperback or Softback
- | ISBN-10: 1349300470
- | ISBN-13: 9781349300471
