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Rethinking Rational Choice Theory: A Companion on Rational and Moral Action

Rethinking Rational Choice Theory: A Companion on Rational and Moral Action - Paperback

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Product Details
Author:
Jan De Jonge
Publisher:
Palgrave MacMillan
Publication Date:
Jan 01, 2012
Number of pages:
355 pages
Binding:
Paperback or Softback
ISBN-10:
1349325538
ISBN-13:
9781349325535

Overview

The marriage of neuroscience and the science of choice behaviour gave birth to neuroeconomics. Jan de Jong explores this new discipline, investigating the relationship between choice behaviour and brain activity, and the light that this sheds on our systems of reasoning.


  • | Author: Jan De Jonge
  • | Publisher: Palgrave MacMillan
  • | Publication Date: Jan 01, 2012
  • | Number of Pages: 355 pages
  • | Binding: Paperback or Softback
  • | ISBN-10: 1349325538
  • | ISBN-13: 9781349325535

Categories

Business & Economics

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