Overview
As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalization.
- | Author: L. Qixun Siebers
- | Publisher: Palgrave MacMillan
- | Publication Date: Jul 19, 2011
- | Number of Pages: 208 pages
- | Binding: Paperback or Softback
- | ISBN-10: 134933281X
- | ISBN-13: 9781349332816
