Overview
Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.
- | Author: M. Sicard
- | Publisher: Palgrave MacMillan
- | Publication Date: Nov 09, 2012
- | Number of Pages: 171 pages
- | Binding: Paperback or Softback
- | ISBN-10: 134943731X
- | ISBN-13: 9781349437313
