Overview
The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.
- | Author: Rajagopal
- | Publisher: Palgrave MacMillan
- | Publication Date: Mar 21, 2014
- | Number of Pages: 318 pages
- | Binding: Paperback or Softback
- | ISBN-10: 1349474274
- | ISBN-13: 9781349474271
