Introduction to Multimodal Analysis

Providing a clear model that students can follow, the second edition of Introduction to Multimodal Analysis contains fresh, contemporary examples ranging from product packaging and website layouts to film adverts and public spaces. It also features two new chapters on texture and diagrams, as well as a helpful image index that demonstrates how multimodal texts can be analysed from different perspectives. With chapter summaries, student activities and a companion website hosting the images in full colour, this book remains an essential guide for students studying multimodailty within visual communication.--

• | Author: David Machin|Per Ledin
• | Publisher: Bloomsbury Academic
• | Publication Date: January 23, 2020
• | Number of Pages: 256 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1350069140
• | ISBN-13: 9781350069145