Overview
Cultivate a meaningful brand strategy using a three-step, values-driven branding framework focused on connecting with customers by clarifying, integrating and communicating the values of the company.
- | Author: Jay Mandel
- | Publisher: Kogan Page
- | Publication Date: Jun 27, 2023
- | Number of Pages: 256 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 139860979X
- | ISBN-13: 9781398609792
