Overview
The goal of this cutting edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges.
- | Author: Alan R. Andreasen
- | Publisher: Sage Publications, Inc
- | Publication Date: Nov 30, 2005
- | Number of Pages: 280 pages
- | Binding: Paperback or Softback
- | ISBN-10: 1412916348
- | ISBN-13: 9781412916349
