Overview
Key Concepts in Public Relations: Provides a comprehensive, easy-to-use overview to the field Covers over 150 central concepts in PR Paves the way for students to tackle primary texts Grounds students in both practice and theoryTakes it further with recommended reading
- | Author: Bob Franklin
- | Publisher: Sage Publications Ltd
- | Publication Date: Mar 09, 2009
- | Number of Pages: 272 pages
- | Binding: Paperback or Softback
- | ISBN-10: 1412923190
- | ISBN-13: 9781412923194
