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The SAGE Handbook of International Marketing

The SAGE Handbook of International Marketing

Masaaki Kotabe

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Product Details
Author:
Masaaki Kotabe
Publisher:
Sage Publications Ltd
Publication Date:
Jan 01, 2009
Number of pages:
568 pages
Binding:
Hardback or Cased Book
ISBN-10:
1412934281
ISBN-13:
9781412934282

Overview

International marketing underwent fundamental changes in the last two decades - The Handbook of International Marketing examines the state of the art in research in international marketing during this period.


  • | Author: Masaaki Kotabe
  • | Publisher: Sage Publications Ltd
  • | Publication Date: Jan 01, 2009
  • | Number of Pages: 568 pages
  • | Binding: Hardback or Cased Book
  • | ISBN-10: 1412934281
  • | ISBN-13: 9781412934282

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