Overview
Case studies illuminate decision making in key firmsincluding the Homer Laughlin China Company, the Kohler Company, and Corning Glass Worksand consider the design and development of ubiquitous lines such as Fiesta tableware and Pyrex Ovenware.
- | Author: Regina Lee Blaszczyk
- | Publisher: JHUP
- | Publication Date: March 24, 2020
- | Number of Pages: 410 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 1421437244
- | ISBN-13: 9781421437248