Imagining Consumers: Design and Innovation from Wedgwood to Corning (Studies in Industry and Society)

Case studies illuminate decision making in key firms—including the Homer Laughlin China Company, the Kohler Company, and Corning Glass Works—and consider the design and development of ubiquitous lines such as Fiesta tableware and Pyrex Ovenware.

• | Author: Regina Lee Blaszczyk
• | Publisher: JHUP
• | Publication Date: March 24, 2020
• | Number of Pages: 410 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1421437244
• | ISBN-13: 9781421437248