Overview
""Methods of Advertising"" written by Charles E. Ellison is a comprehensive guide to advertising strategies and techniques. The book covers a wide range of advertising methods, including print, radio, television, and online advertising. It is a must-read for anyone interested in the field of advertising, including students, professionals, and business owners. The book is divided into chapters that cover topics such as the history of advertising, consumer behavior, market research, creative strategies, media planning, and evaluation of advertising effectiveness. The author provides real-world examples and case studies to illustrate the concepts discussed in the book. The book is written in a clear and concise manner, making it easy to understand and apply the concepts to real-world situations. Whether you are looking to launch a new advertising campaign or improve your existing one, ""Methods of Advertising"" is an invaluable resource that will help you achieve your goals.Examines Fields Of Advertising Employment, Advertising Letters, House Publications, Technical And Trade Paper Advertising, Mail-Order Advertising, Law An Advertising Man Should Know, And How To Enter The Practical Field.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.
- | Author: Charles E. Ellison
- | Publisher: Kessinger Publishing
- | Publication Date: Jun 13, 2008
- | Number of Pages: 428 pages
- | Binding: Hardback or Cased Book
- | ISBN-10: 1436677343
- | ISBN-13: 9781436677349
