Overview

TABLE OF CONTENTS 1: Why China? 2: Researching The Market Where To Begin 3: There Are Significant Divides In China's Regional Economies. 4: Choose The Right Location 5: Wider Opportunities In Greater China 6: Establishing A Presence 7: Find Customer Or Partner 8: Due Diligence 9: Employing Staff 10: Language 11: Marketing 12: Branding 13: Day-To-Day Communications 14: Market Access 15: Business Issues And Considerations 16: Intellectual Property Rights (IPR) 17: Certification And Standards 18: Currency Exchange And Transfer Of Funds 19: Management. Control And Quality Assurance 20: Overseas Business Risk - China 21: Bribery And Corruption 22: Scams: How To Avoid Them 23: Relationship Building And Deal Making 24: The Role Of The State 25: Making Conversation 26: Entertainment 27: Gifts 28: Meetings 29: Presentations 30: Deal Making 31: Negotiating Techniques 32: Counter play 33: Contracts 34: Return Visits