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Television By Stream: Essays On Marketing, Content And Audience Worldwide

Television By Stream: Essays On Marketing, Content And Audience Worldwide

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Product Details
Author:
Christina Adamou, Sotiris Petridis
Publisher:
Mcfarland
Publication Date:
May 29, 2023
Number of pages:
236 pages
Language:
English
Binding:
Paperback
ISBN-10:
1476685916
ISBN-13:
9781476685915

Overview

Online television streaming has radically changed the ways in which programs are produced, disseminated and watched. While the market is largely globalized with some platforms streaming in multiple countries, audiences are fragmented, due to a large number of choices and often solitary viewing. However, streaming gives new life to old series and innovates conventions in genre, narrative and characterization. This edited collection is dedicated to the study of the streaming platforms and the future of television. It includes a plethora of carefully organized and similarly structured chapters in order to provide in-depth yet easily accessible readings of major changes in television. Enriching a growing body of literature on the future of television, essays thoroughly assess the effects new television media have on institutions, audiences and content.


  • | Author: Christina Adamou, Sotiris Petridis
  • | Publisher: Mcfarland
  • | Publication Date: May 29, 2023
  • | Number of Pages: 236 pages
  • | Language: English
  • | Binding: Paperback
  • | ISBN-10: 1476685916
  • | ISBN-13: 9781476685915

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