Overview
Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the marketing basics, management goals, consumer-led marketing, strategic planning, and segmentation, targeting and positioning.Examine market dynamics and competitive strategy, the creation of a brand, consumer behaviour, business to business marketing, and market research.Look at market innovation, services, internet marketing, communications and advertising, distribution, pricing, and the future of marketing.
- | Author: K. H. Erickson
- | Publisher: Createspace Independent Publishing Platform
- | Publication Date: Apr 16, 2014
- | Number of Pages: 60 pages
- | Binding: Paperback or Softback
- | ISBN-10: 1499141017
- | ISBN-13: 9781499141016
