Overview
Workbook companion to textbook, Media Planning & Buying in the 21st Century, 3rd Edition. Covers each chapter of textbook. Includes open ended questions, math problems, analysis, media mix model, role playing exercises, etc.
- | Author: Ronald D. Geskey Jr
- | Publisher: Createspace Independent Publishing Platform
- | Publication Date: Jan 24, 2015
- | Number of Pages: 154 pages
- | Binding: Paperback or Softback
- | ISBN-10: 1505326893
- | ISBN-13: 9781505326895
