Marketing And Advertising Law In A Process Of Harmonisation (Modern Studies In European Law)

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Overview

Caroline Heide-Jørgensen : Commercial speech and its limits : fundamental rights and comparative constitutional aspects -- Frauke Henning-Bodewig : Ethics, taste, and decency considerations in advertising -- Jules Stuyck : The unfair commercial practices directive : full harmonisation, scope and key notions -- Jan Trzaskowski : Interpretation and assessment under the unfair commercial practices directive : the ICC code for advertising and marketing and the commission's staff working document -- Bert Keirsbilck : The fitness check of the MCAD and UCPD -- Antonina Barkadjieva Engelbrekt : The impact of the UCP directive on national fair trading law and institutions : gradual convergence or deeper fragmentation? -- Palle Bo Madsen : B2B and B2C marketing practices : the case for an integrated approach -- Tore Lunde : Applying the marketing practices in practice : the Norwegian experience -- Astrid Stadler : Enforcing unfair competition law cross border : cooperation mechanisms and consumer redress? does the system work? -- Per Jonas Nordell : Unfair competition law : how can it work as an important complement to intellectual property protection. Are there missing links? -- Ulf Bernitz : The road ahead : present status and need for reform