Overview

My intention in this book is to provide an innovative perspective and approach of what is a must in the sales process so that you, the sales professional, can be more effective in closing deals in today?s market. The information in this book shies away from the high-pressure old sales tactics. The sales principles that I will share, when applied correctly, will give you the power to change your sales career and financial future forever. The strategies I will share with you in this book will increase your opportunities of achieving more easily closed sales. The book will show you that we, as sales professionals, need to get out of the way of making the sale by following the correct sales sequence. In many of my coaching sessions, we have found that the reason the prospects don?t purchase is the salesperson. Let me be your coach on why people buy, why people buy today, and why people buy now! Highlights The name of the game is selling, not closing. There are no new words in sales. The magic of selling is on the sequence. Telling is not selling; selling is influencing. Objections The difference between pressure and urgency?are they the same? The battle of the guilts. Breaking the old myths.