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Managing Public Relations And Brand Image Through Social Media

Managing Public Relations And Brand Image Through Social Media

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Product Details
Author:
Anurag Singh|Punita Duhan, Anurag Singh
Publisher:
IGI Global
Publication Date:
May 16, 2016
Number of pages:
353 pages
Language:
English
Binding:
Hardcover
ISBN-10:
1522503323
ISBN-13:
9781522503323

Overview

Provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds. It provides an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organisation's visibility and reputation.
  • | Author: Anurag Singh|Punita Duhan, Anurag Singh
  • | Publisher: IGI Global
  • | Publication Date: May 16, 2016
  • | Number of Pages: 353 pages
  • | Language: English
  • | Binding: Hardcover
  • | ISBN-10: 1522503323
  • | ISBN-13: 9781522503323

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