Overview
Addresses the systems and methodologies that enable organisations to predict web user behaviour as a way to support website design and personalization of web-based services and commerce. Featuring perspectives from a variety of sectors, this publication is designed for use by IT specialists, business professionals, researchers, and graduate-level students.
- | Author: A. V. Senthil Kumar, A.V. Senthil Kumar
- | Publisher: IGI Global
- | Publication Date: Aug 12, 2016
- | Number of Pages: 424 pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 1522506136
- | ISBN-13: 9781522506133