Web Usage Mining Techniques And Applications Across Industries (Advances In Data Mining And Database Management)

Addresses the systems and methodologies that enable organisations to predict web user behaviour as a way to support website design and personalization of web-based services and commerce. Featuring perspectives from a variety of sectors, this publication is designed for use by IT specialists, business professionals, researchers, and graduate-level students.

• | Author: A. V. Senthil Kumar, A.V. Senthil Kumar
• | Publisher: IGI Global
• | Publication Date: Aug 12, 2016
• | Number of Pages: 424 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1522506136
• | ISBN-13: 9781522506133