Overview
This book provides theoretical frameworks and current empirical research in the field by highlighting scientific studies and real-world applications on how neuroscience is being utilized in business practices and marketing strategies to benefit organizations, as well as emergent business and management techniques being developed from this research--
- | Author: Manuel Alonso Dos, Manuel Alonso Dos Santos
- | Publisher: Business Science Reference
- | Publication Date: Oct 25, 2016
- | Number of Pages: 354 pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 1522510281
- | ISBN-13: 9781522510284
