Overview
This book covers the essential understanding, knowledge and skills required by the entrepreneurs for new business start-ups in the globalized and digital age. It addresses the need to develop enterprising and innovative cultures in business; spotting business opportunities; market demand as the key to commercial viability; importance of knowing your customers; and other topics--
- | Author: Norhayati Zakaria|Leena Ajit Kaushal, Norhayati Zakaria
- | Publisher: IGI Global
- | Publication Date: Jul 13, 2017
- | Number of Pages: 244 pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 1522528350
- | ISBN-13: 9781522528357
