Utilizing Consumer Psychology In Business Strategy (Advances In Business Strategy And Competitive Advantage (Absca))

This book explores how consumer behavior and decision-making process always have been the main point of businesses; from the profit-making ones to charitable ones, from marketing practitioners and academics to psychology professionals. It provides detailed knowledge about humans' psychological attributes in their roles as consumers. It provides detailed knowledge about how consumers think, feels, decides and acts--

• | Author: Tevfik Dalgic|Sevtap Unal, Tevfik Dalgic
• | Publisher: IGI Global
• | Publication Date: Apr 13, 2018
• | Number of Pages: 325 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1522534482
• | ISBN-13: 9781522534488