Sports Media, Marketing, And Management: Breakthroughs In Research And Practice

This book is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics such as brand management, social media, and sports tourism marketing--

• | Author: Information Resources Management Association, Information Resources Management Association
• | Publisher: IGI Global
• | Publication Date: Mar 02, 2018
• | Number of Pages: 558 pages
• | Language: English
• | Binding: Hardcover/Business & Economics
• | ISBN-10: 1522554750
• | ISBN-13: 9781522554752